Davenport Marketing helps small and mid-size companies accelerate growth through strategy-first digital marketing and Fractional CMO leadership designed for measurable, lasting success.
I build customer experience and retention systems that create loyalty, increase lifetime value, and turn clients into brand advocates.
Acquiring Customers Is Expensive — Keeping Them Is Profitable
Improving customer experience directly improves:
Strong CX isn’t just “nice to have.”
It’s one of the highest-ROI levers in your business.
Retention problems come from experience problems — not marketing problems.
Customers feel unsure, uninformed, and unsupported.
New customers don’t know what comes next.
Customers feel forgotten after buying.
Sales → operations → support = friction and confusion.
They lose revenue they already earned.
Without insights, problems repeat.
You fix the entire ecosystem — not just the symptoms.
Retention problems come from experience problems — not marketing problems.
Customers feel unsure, uninformed, and unsupported.
New customers don’t know what comes next.
Customers feel forgotten after buying.
Sales → operations → support = friction and confusion.
They lose revenue they already earned.
Without insights, problems repeat.
You fix the entire ecosystem — not just the symptoms.
Customer Experience Should Be Predictable, Personal & Profitable
Your belief system is simple:
Every step should feel guided and professional.
Systems prevent things from slipping through the cracks.
Even automated messages can feel human and warm.
Sales, marketing, and service should feel like one unified team.
Without metrics, CX improvements are impossible.
You fix this by building a predictable, automated, high-performing system.
Customer Experience Should Be Predictable, Personal & Profitable
Your belief system is simple:
Every step should feel guided and professional.
Systems prevent things from slipping through the cracks.
Even automated messages can feel human and warm.
Sales, marketing, and service should feel like one unified team.
Without metrics, CX improvements are impossible.
Your philosophy elevates businesses from “good service” to “premium experience.”
The Complete System For Creating Loyal, Long-Lasting Customers
01
Map the entire experience from first interaction through renewal and retention.
02
Identify gaps, bottlenecks, and sources of customer frustration.
03
Create a confident, seamless experience from day one.
04
Standardize scripts, timing, and messaging across teams.
05
Set expectations, deliver updates, and maintain engagement.
06
Define every message, milestone, and moment that matters.
07
Reduce manual effort while ensuring consistency and reliability.
08
Align internal teams with clear systems and accountability.
09
Increase lifetime value through intentional expansion planning.
10
Turn satisfied customers into proactive brand advocates.
11
Capture reviews at peak satisfaction moments
12
Collect feedback early and resolve issues before they escalate.
13
Maintain strong relationships long after the initial sale.
14
Equip every team member to deliver the same premium experience.
15
Measure satisfaction, loyalty, and engagement.
16
Gain clear visibility into retention, churn, and behavioral trends.
17
Continuously optimize the experience as the business grows.
This is an end-to-end transformation of your client experience.
The Complete System For Creating Loyal, Long-Lasting Customers
01
Map the entire experience from first interaction through renewal and retention.
02
Identify gaps, bottlenecks, and sources of customer frustration.
03
Create a confident, seamless experience from day one.
04
Standardize scripts, timing, and messaging across teams.
05
Set expectations, deliver updates, and maintain engagement.
06
Define every message, milestone, and moment that matters.
07
Reduce manual effort while ensuring consistency and reliability.
08
Align internal teams with clear systems and accountability.
09
Increase lifetime value through intentional expansion planning.
10
Turn satisfied customers into proactive brand advocates.
11
Capture reviews at peak satisfaction moments.
12
Collect feedback early and resolve issues before they escalate.
13
Maintain strong relationships long after the initial sale.
14
Equip every team member to deliver the same premium experience.
15
Measure satisfaction, loyalty, and engagement.
16
Gain clear visibility into retention, churn, and behavioral trends.
17
Continuously optimize the experience as the business grows.
This is an end-to-end transformation of your client experience.
Every Customer Should Know Exactly What To Expect — No Guessing
You map:
Each stage includes:
When the journey is clear, customers feel cared for.
The First Impression Creates The Lasting Impression
You build onboarding systems that include:
A strong start leads to fewer cancellations and higher satisfaction.
Clear, Consistent Communication Builds Trust & Professionalism
You provide:
Every interaction becomes a trust-building moment.
Automation Does the Heavy Lifting — So Your Team Can Focus on Service
You automate:
Automation ensures excellence — automatically.
The Most Profitable Growth Comes From Customers You Already Have
You build:
Every interaction becomes a trust-building moment.
Feedback Should Be Easy to Give — And Easy to Act On
You design:
This keeps customers happy and operations improving.
Referral Engines Turn Great Service Into Predictable Revenue
Your referral system includes:
Your best customers bring in more best customers.
Measure What Matters — And Improve What Matters Most
You analyze:
These insights reveal where revenue is leaking — and how to fix it.
Customer Experience Lives In Align → Rebuild → Yield → Leverage
Audit the full customer journey and pinpoint friction points that reduce retention or satisfaction.
Set experience standards, messaging, and workflows that keep every interaction consistent and professional.
Implement onboarding, automation, communication, and retention systems that turn customers into loyal advocates.
Generate higher satisfaction, repeat business, and more referrals through a predictable, delightful experience.
Scale the most effective elements of your customer journey to maximize lifetime value and business growth.
Better Experience = Better Business
Clear onboarding + communication → fewer cancellations, more reviews.
Touchpoint mapping → happier customers + more positive feedback.
Renewal strategy → increased lifetime value + long-term client retention.
Better Experience = Better Business
Clear onboarding + communication → fewer cancellations, more reviews.
Touchpoint mapping → happier customers + more positive feedback.
Renewal strategy → increased lifetime value + long-term client retention.
Yes — I map and design every step from the first touchpoint to renewal. This includes onboarding, communication flows, follow-ups, upsells, and retention strategies to ensure customers feel guided, cared for, and confident throughout their experience.
Absolutely. By implementing automated workflows, templates, and SOPs, your team spends less time on manual tasks and repetitive follow-ups, reducing errors and freeing them to focus on higher-value interactions.
Yes — team training is a critical part of the system. I ensure everyone understands the workflows, communication standards, and automation tools so your business delivers a consistent, professional, and high-quality experience at every touchpoint.
Yes — referral engines are built directly into the system. By strategically prompting satisfied customers at the right moments and automating outreach, your happiest clients become advocates, generating predictable referrals and revenue growth.